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DISC Theory

The Language of Behavior in the DISC Model

The DISC model, created by William Moulton Marston, is based on behavioral theory that identifies four predominant styles of behavior and emotions in people: Dominance (D), Influence (I), Steadiness (S), and Compliance (C), forming the acronym DISC. Marston proposed that these emotions affect how individuals interact with their environment and others.

According to this model, each person combines these four styles, typically with one or two being dominant.

Marston's approach with DISC provides a framework for understanding and anticipating human interactions, thereby improving both communications and personal and professional relationships.


Individuals with high "D" are assertive, direct, and results-oriented, prefer to lead and make quick decisions, although they can be perceived as authoritarian.


Those with high "S" value stability, are patient and loyal, prefer predictable and structured environments, but struggle with changes and rapid decision-making.


People with high "I" are communicative, lively, and excellent at motivating, thrive in group settings, and have a positive attitude, but tend to be impulsive and less detail-oriented.


Individuals with high "C" value precision and detail, are analytical and systematic, follow established rules, but can be overly critical and reluctant to take risks.